Lush Fresh Handmade Cosmetics has always been vocal about its views concerning social issues, and is now turning attention to a serious political issue. The all-naturals, now Germany-based, beauty brand, with 200 shops in the U.S. and a successful online business, has partnered with Death Penalty Focus (DPF), in launching a national campaign calling for the abolition of the death penalty. The campaign includes store events designed to raise awareness of what they say are flaws in the death penalty system and encourage community members to get involved in the national effort calling for the abolition of capital punishment.
 
For a limited time, Lush will sell an exclusive bath bomb called “31 States,” of which 100% of the purchase price will be donated to organizations mobilizing and engaging the millions of Americans who believe it’s time to band together and abolish capital punishment. Through the sale of 31 States, Lush aims to raise $150,000.
 
Concerned consumers can drop this almond-scented fizzer in their bath to support the abolition of the death penalty across the 31 American states where it’s still legal. 
 
Lush Cosmetics and DPF are partnering with other organizations, such as the National Coalition Against the Death Penalty and Witness to Innocence, in the campaign which runs from May 15–25, 2017, and events will take place in major cities including Chicago, Atlanta, St. Louis, Phoenix and West Des Moines.
 
“We are very pleased to partner with a company like Lush,” says DPF president Mike Farrell. “Not only is the company’s business model based on ethical, environmental, and socially conscious principles, but it brings awareness of the death penalty and its flaws to a different segment of the population.”
 
The partnership between Lush and DPF began last year when DPF became a recipient of a Charity Pot grant. Lush donates 100% of the sales proceeds from its Charity Pot hand and body lotions to nonprofits and charitable organizations. Since launching the program in 2007, Lush has supported 850 grassroots organizations with more than $10 million in 42 countries.
 
In Sept 2016, Lush relocated its headquarters from Britain to Dusseldorf, Germany, due to the Brexit vote.